About
PhonePick is the front office for any business that can't always get to the phone — from a one-person trade to a business with several locations and a team.
We build subscription software for businesses the big platforms serve badly — one industry at a time, on one shared foundation. PhonePick is our third product. The other two are Estiquik, estimating and invoicing for renovation contractors, and Prodigy Suite, HR and health-and-safety compliance for Ontario employers.
The team
Gintii AI Inc. is three co-founders in Southwestern Ontario. Between us we have run software teams, retail roll-outs and construction sites, and written the backend systems behind payments and online sign-ups. That's about fifty years of building, and everything we make is for people who are too busy doing the work to fight their software.
Co-founder
Nearly twenty years running projects in software, retail and construction. He led a 35-person software team on a retail-tracking platform used across 35,000 stores in 100 cities, built and sold a skincare brand, then moved into construction: warehouse automation, clean rooms, an EV battery gigafactory and a renovation company of his own. Estiquik came first, and PhonePick grew out of it.
Co-founder
Twenty-two years delivering construction across Canada, the UAE, Qatar and India: residential, commercial and infrastructure work, including a 1.67-million-square-foot build and a million safe work-hours with zero incidents. He brings the owner's-side habits our tools are built around: honest schedules, tight change control, clean paperwork.
Co-founder
Thirteen years building backend systems: registration platforms, payments APIs and serverless cloud services, including leading a team of five developers. He holds an M.S. in Computer Science and a postgraduate qualification in machine learning and AI, and he is usually the one trying to break a PhonePick call before a customer can.
A business's front office, starting with its phone. It answers calls the owner can't get to, takes a written message, books appointments against a real calendar, puts urgent callers through to a mobile, takes phone orders for restaurants, and writes up every call it answers. Customers keep their existing number and phone system; PhonePick sits behind it.
On the Operations and Growth plans it does the rest of the front-office work as well. It takes a deposit by a link texted during the call, texts people before their appointment to confirm, offers a freed time to the next person on a waitlist, asks for reviews, chases unpaid invoices, sends intake forms, answers the chat on the business's own website, files the receipts the owner texts to it, and clocks staff in and out at the business's sites. Each one is off until the business switches it on.
In the US, texting starts once carriers approve your business, which usually takes one to three weeks. Calls are answered from day one.
It exists because the people who run a business are usually the ones who cannot pick up the phone. They are up a ladder, mid-appointment, teaching a class, or already on another call. A missed call is not an inconvenience — it is the job going to whoever answered.
PhonePick started as a feature inside Estiquik, answering phones for renovation contractors. It worked well enough that it became its own product, which is why the parts that matter — the guardrails, the booking logic, the minute accounting — were already in service before PhonePick had a name.
Four rules run through the product and are not configurable:
Email support@phonepick.ai. It reaches the people who write the software.
Gintii AI Inc. · Registered in Ontario, Canada
PhonePick